THE CARING COMPANY
The caring company is a company that serves its business ecosystem — customers, suppliers, and local communities — unconditionally through its core business processes. Some earlier articles describe this same philosophy under the term altruistic enterprise.
By doing so, it often achieves greater resilience, deeper loyalty, and long-term prosperity.
These articles show how unconditional care, embedded in core business processes, becomes a source of enduring performance.
Essential Reading
Altruistic companies during the COVID-19 pandemic
A lesson in creating successful companies that care The COVID-19 pandemic is highlighting how altruistic businesses adapt, remain flexible, and survive. Strategy+Business, June 10, 2020 by Isaac Getz and Laurent Marbacher In mid-March, COVID-19 locked down most...
HOW TO MAKE YOUR BUSINESS THRIVE BY DOING GOOD
This article has been published on December 4, 2020 on the World Economic Forum site Professor Klaus Schwab, the founder of the World Economic Forum, has called for the abandonment of both “shareholder capitalism” and “state capitalism”, which have proven to be...
Corporate Knights: Putting care before profit
An op-ed Laurent Marbacher and I recently published in Corporate Knights argues that companies become stronger when they put care before profit. The article draws on the research behind our recently published book, The Caring Company: How to Shift Business and the...
Book Excerpt: THE CARING COMPANY
Dec. 01, 2025 Note: Below are the first pages of our book's introduction excerpted by this magazine. It is 7 a.m. when Wladek’s truck enters the huge parking lot of LSDH, a European leader in packed milk and juices. After 10 hours of night driving to this Loire Valley...
Further Readings
The Montréal Review: Doing good face-to-face or through philanthropy?
In The Montréal Review (December 2025), Laurent Marbacher and I published a long-form essay titled “Doing Good Face-to-Face or Through Philanthropy?”, based on — and adapted from — a chapter of The Caring Company. The essay explores a fundamental question at the...
Raconteur: Care is no longer a “nice to have” in business
The British business daily Raconteur featured Laurent Marbacher's and my op-ed on its cover. Raconteur reaches a broad audience of business leaders, and what struck me is not just that the article was highlighted — but why it resonated: more and more leaders seem...
Could ignoring the bottom line be the route to resilience? – our interview in Raconteur
By Sam Haddad 24 Mar 2023 A Japanese pharmaceutical company is perhaps not an obvious place to look for a workplace revolution. But in the early 1990s, under the direction of its new president Haruo Naito, pharma giant Eisai quietly began to transform the way it did...
Financial Times on ESG, the altruistic enterprise, and more
Andrew Hill a leading FT business and management editor took on the ESG debate, which earlier was carried under the names of CSR, Benefit Corporation, and more in his recent article. I am happy he used in his article several talks we had previously on the topics of...
Altruism can be good for business, as these companies show
Despite all the benefits that capitalism has brought to society, we have reached the moment when its downsides – social and environmental – have begun to outweigh its positive effects. Attempts to eliminate the negative social effects of business started as far back...